It was a typical weekend afternoon when I took my child to our local Target for some shopping. As we approached the entrance, my child, like many others, was drawn to the large, inviting red spheres that adorn the front of the store. These spheres, seemingly harmless and decorative, have always been a source of fascination for children. However, this time, as my child began to climb on one of them, a man passing by suddenly yelled, expressing his disapproval. I was taken aback, both by his reaction and my own uncertainty about whether my child was in the wrong. This incident left me wondering: what exactly are these big red spheres for, and why did it provoke such a strong reaction from a stranger?
Understanding the Big Red Spheres
The big red spheres, officially known as bollards, are a common sight at the entrance of Target stores across the country. While they might appear to be mere decorative elements, their primary function is far more practical. These spheres are strategically placed to prevent vehicles from driving too close to the store entrance, thereby ensuring the safety of pedestrians. Their bright red color and substantial size make them both a visual statement and a physical barrier. However, their inviting appearance often leads to a misunderstanding of their purpose, especially among children who see them as fun objects to climb and play on.
The Purpose of Target’s Red Spheres
Target’s red spheres serve a dual purpose. First and foremost, they are a safety measure designed to protect shoppers by preventing cars from accidentally or intentionally driving onto the pedestrian walkway. In addition to their safety function, these spheres also contribute to Target’s brand identity. The bold red color is synonymous with Target’s branding, making the spheres an iconic part of the store’s exterior design. Their presence is meant to create a visually appealing and recognizable entrance that aligns with the store’s overall aesthetic.
Safety Concerns and Public Perception
While the primary purpose of the red spheres is safety, they inadvertently become a source of concern when children climb on them. The potential for falls or accidents is a valid worry for parents and passersby alike. The man who yelled at my child likely did so out of concern for safety, though his approach was less than ideal. Public perception of these spheres varies; some see them as harmless fun for kids, while others view them strictly as safety devices that should not be tampered with. This divergence in perception can lead to conflicts, as seen in my experience.
